"The simplest way to achieve simplicity is through thoughtful reduction."
"Simplicity is about subtracting the obvious, and adding the meaningful."
by John Maeda
"A website should be designed so that a user finds their content within three clicks"
vs
"The number of clicks is not important as long as the content flow makes sense and is logical"
What is your location ?
...
NO MATTER
What time it is ?
"Keep it simple and use it easily with your mobile!"
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